NEWARK, NJ — NJ Transit unveiled a new cohesive customer campaign recently that is designed to bring attention to a variety of “tools” available to customers on how to obtain transit information for a better travel experience, according to a press release.
“The Commuter Tool Kit – The Tools You Need for a Better Travel Experience’’ is a colorful campaign designed for both the everyday commuter and visitor travelling on NJ Transit’s rail, bus, light rail and Access Link systems. Several key features such as the mobile app, trip planner, ticket purchase options, travel information and travel savings are highlighted in the campaign. The brochure is printed in both English and Spanish.
“NJ TRANSIT is always looking for ways to improve our day-to-day communications with customers, especially in providing real-time service information,’’ NJ Transit Executive Director Steven H. Santoro said in a press release. “This campaign is a creative way to help educate customers of the many avenues NJ Transit utilizes to make their travel easier and, in some cases, to showcase the potential savings available.”
The “Commuter Tool Kit” will be available in brochure form and on the NJ Transit website, in digital displays and delivered through the agency’s social media channels.
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